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DESTINATION: Jingdezhen

Jingdezhen, known as the “Millennium Porcelain Capital”, has over 2,000 years of pottery history and 1,000 years of imperial kiln heritage. The enduring kiln fire nurtured the splendor of porcelain culture, making Jingdezhen renowned worldwide for exquisite porcelain like Blue and White, Fencai, and Qinghua. Jingdezhen’s urban layout, wisdom of ancients, and accumulation of craftsmanship have become the foundation of its cultural confidence. As a cultural symbol of China, Jingdezhen porcelain has been building bridges between East and West for thousands of years. Today, Jingdezhen connects to the world through porcelain exports, cultural exchanges, and becoming a window for experiencing Chinese culture, while maintaining its poetic everyday life and heritage.

DESTINATION: Jingdezhen

Jingdezhen, known as the “Millennium Porcelain Capital”, has over 2,000 years of pottery history and 1,000 years of imperial kiln heritage. The enduring kiln fire nurtured the splendor of porcelain culture, making Jingdezhen renowned worldwide for exquisite porcelain like Blue and White, Fencai, and Qinghua. Jingdezhen’s urban layout, wisdom of ancients, and accumulation of craftsmanship have become the foundation of its cultural confidence. As a cultural symbol of China, Jingdezhen porcelain has been building bridges between East and West for thousands of years. Today, Jingdezhen connects to the world through porcelain exports, cultural exchanges, and becoming a window for experiencing Chinese culture, while maintaining its poetic everyday life and heritage.

JINGDEZHEN IMPERIAL KILN MUSEUM

Being shattered and buried wasn’t the end for these porcelains—as time flowed on, their story was just beginning. Unlike typical museums, the Imperial Kiln Museum proudly displays colorful ceramic fragments once deemed failures, smashed and buried beneath Jingdezhen soil. These kilns produced exclusively for royalty with impossibly high standards—perhaps one piece in ten thousand made the cut. The chosen few traveled to the Forbidden City while their rejected siblings were broken and laid to rest. Now lovingly unearthed, each fragment speaks not of failure but of growth, their once-forgotten beauty shining again, celebrating their unique, broken perfection with renewed life.

JINGDEZHEN・TAOXICHUAN CERAMIC ART AVENUE

Stroll through Taoxichuan Ceramic Art Avenue—Jingdezhen’s sunlit, high-saturation canvas of linear brick architecture and soaring kiln chimneys, where crimson-red walls mirror the ‘Porcelain Capital’s’ timeless evolution. This spacious, modernist gem anchors Jingdezhen travel with moonlit markets, UNESCO heritage, and gourmet flair.

JINGDEZHEN・JINGDEZHEN IMPERIAL KILN MUSEUM

Jingdezhen, the thousand-year-old porcelain capital, where kiln fires have burned for millennia. Surrounded by three sides of lush green mountains, with one side defined by the glow of its ancient kilns. In this city, porcelain flows through every street, with half of its soul shaped by the flames of creation.